If you speak Greek, you definitely don't want to miss our blog posts on branding and marketing communications.
At Two Yellow Feet, we aspire to contribute to a world that is beautiful, meaningful, and connected. This is why we’re on a mission to build authentic brands through clarity, simplicity, and focus.
Pretty straightforward, don’t you think?
Well, it wasn’t always like this.
Hi, I’m Mata Marinidou, Certified Brand Strategist & Rebranding Consultant, founder and principal at Two Yellow Feet.
And I’d like to tell you a story…
Back in 2001, the year Two Yellow Feet was founded, we started out as an advertising agency. For many years, we’d been successfully working with brands, from their birth to their maturity, much as we do today, but without a crystal-clear inner sense of purpose. We did well; yet the truth is that something was missing deep inside our hearts. The passion was there, but the motivation and morale were running low.
Until late 2016.
That’s when life happened, and, out of the blue, I was diagnosed with breast cancer. And, as you may very well imagine, everything changed in perspective. And, as a terrified human being, I found myself in desperate need for actual meaning in everyday life and work. As much as possible, as soon as possible. So, somewhere in between chemotherapies, I dared to seriously ask the big questions ― and demand an answer.
Who am I?
Why do I matter?
How is my life’s work important to the world?
It wasn’t easy. It took far too many sleepless nights and countless hours of struggling, searching, reading, testing, analysing, questioning, contemplating. Nevertheless, I made it. And, with the valuable support of my team, our work found its true meaning ― clarity.
So, now I know. And I help other brands find their purpose, as well.
You see, branding is no different than life. Life is better when you know why you live it, brands are better when they know why they exist. And, if we don’t give them meaning, no one will.
This is our system of values. It is how we do what we do.
Empathy - Prior to anything, we feel people.
Differentiation - We very much enjoy being different. Different is good.
Evolution - Our constant quest to learn and grow.
Passion - We absolutely love what we do, putting in it no less than our best.
Reliability - Really (really) serious about this one.
Humour - Laughter makes the world go round ;)
Being on the same page with people we work with, is crucial to success ― and happiness.
✓ Businesses that acknowledge the importance and value of branding.
✓ Brands that are vision-oriented and purpose-driven.
✓ CEOs who want to spread their message and help make the world a better place.
We’re not meant to be a good fit for every one, and that’s perfectly fine.
✕ Businesses that fail to consider themselves as brands.
✕ Business owners who are just looking for graphic design or promotion.
✕ Non decision-makers with requests for proposals.