“A brand is not what you say it is.
It’s what they say it is.”

Marty Neumeier
Brand Specialist certification by Marty Neumeier, Level C

Rebranding must always be strategic

Rebranding is so much more than the redesign of your logo. Branding is the ongoing process of shaping people’s perception about your brand. It’s all the decisions you take and the actions you make to build its awareness and reputation. Same goes for rebranding ― it's the reshaping of that perception.

So, what’s the perception you want to impress on your audience? Are to leaving that to chance?

Take control, now. Go for strategy.

You need strategic rebranding when:

⟶ Your brand is unoriginal, undifferentiated, unclear, or unfocused.
When you fail to express something unique to someone in specific, you end up meaning nothing of value to anyone. You have a me-too brand. And your sustainability eventually suffers.

⟶ Your brand is so weak it’s hurting your business.
When your brand subtracts from the value of the business instead of adding to it, your sustainability eventually suffers.

⟶ Sales are dropping. You’re losing ground to your competition.
When competition is eating away your market share or profit margins, it’s because you don’t have a strong brand. Again, sustainability suffers.

⟶ You survive as a business by competing on price.
That’s not a good plan. If you reached a point where your customers only care about your prices, it’s because you’ve given them nothing more important to care about. And that should be your brand.

⟶ Your brand has become old-fashioned, obsolete, or irrelevant.
The world changes. Your audience changes. If you allow to be left behind, irrelevant and without interesting anyone, guess what happens (hint-hint: sustainability suffers).

⟶ Your brand is on a quest for new territories.
At some point, your business may want to turn to new territories for new opportunities. You then need a new core brand identity and solid strategy, to help you achieve your goals. Timely, safely, and on budget.

Our approach

At Two Yellow Feet we know for a fact that, in order to survive and succeed in the marketplace, a brand absolutely needs 3 fundamental things:

#1. Deep self-awareness
#2. A clear differentiation
#3. A distinctive identity

So, when we are set to help a brand reinvent and reposition itself, our proprietary 3D™BRAND method addresses these exact fundamental needs.

And the deep internal work we do with the people of the brand, for their brand, enlightens and empowers them for many years to come.

If lack of clarity is killing your business, our following framework is the one by which we will guide you, once and for all, towards brand clarity, simplicity, and focus. It's our powerful and bulletproof methodology.

Our 3D™BRAND method

Our bulletproof branding framework towards one strategy, one meaning, one message.

Brand Visuals

the essence

Deep introspection, uncovering the brand’s core identity.

This leads to deep understanding of the brand, what it stands for, how it does business and, most importantly, why.

This way, we address the first fundamental need of the brand survival and success: Deep self-awareness. Because, without deep self-awareness, no brand can have alignment and coherence.

During this first phase, through a customised multi-day intensive workshop, we work closely with the brand's leaders to uncover its core DNA and essence, its culture, purpose and mission at work ― The pure gems of its being, its True North.

Brand Strategy

the strategy

The brand’s strategic and meaningful positioning in the market.

This leads to a clear & precise strategic plan of who the brand will be talking to, what it will be saying, and how it will sound different than the competition.

This way, we address the second fundamental need of the brand survival and success: Clear differentiation. Because, without clear differentiation, no brand can have a strong strategic message.

During this second phase, still within the multi-day intensive workshop, we explore and define the brand's onlyness, alongside its positioning strategy, its meaning, target audience, personality, voice, and signature story.

Brand Expression

the identity

The brand’s verbal, visual, and expressive identity.

This leads to a unique look & feel of the brand on all its touchpoints, that supports and enhances the overall brand strategy.

This way, we address the third fundamental need of the brand survival and success: Distinctive identity. Because, without a distinctive identity, no brand can have a unique presence in the market.

During this third phase, we strategise on the key brand touchpoints. Then, in most cases, we work with you on a guidance and consultancy basis ―rather than an execution one―, so that you and your team or partners bring the rebrand successfully to life.

Work with us

Hi, I'm Mata Marinidou

I’m a Certified Brand Strategist & Rebranding Consultant, founder & principal at Two Yellow Feet. I’ve been personally trained and certified twice by Marty Neumeier ― the world’s leading expert in branding.

But, more than anything, I’m a Brand Clarity Wizard. I love solving core identity problems for companies, infusing their brands with clarity, simplicity, and focus. And my way of doing it is really simple (but not easy): One strategy, one meaning, one message.

I also educate, consult, and mentor leaders and teams on the power of their brand. Because great branding starts from within.


We called you to help us solve a huge and complicated branding problem we faced. You analysed our situation so well and you designed so wonderfully, that the result is amazing. Well done! You've managed an impossible task.

Stelios Boutaris, President, Winemakers of North Greece


“In you, I found the perfect partner. I'm so glad I made this choice, many years ago, and you've been honoring it ever since.”

Vicky Katsarka, St Luke's Private Hospital


"What you delivered was far more than we ever dreamed of. Amazing work, congrats!!!"

Dimitris Gourgouris, Olea Company


“Honestly, those who’ve never met you, are missing so much!”

Lefki Kokota, Happy Teapot


“We wanted to evolve our brand image, and you did exactly that! You always strive for the best, and we love that.”

Efi Karida, Laurence Galerie de Chocolat


“We felt perfectly understood, right from the start. The whole brand outcome exceeded all our expectations.”

Dimitris Mitsopoulos, The Law of Success Publishing


“We are so pleased by your work, we trust you completely. Honestly, well done!”

Sakis Karastratidis, Loco Grill


“Our long-standing collaboration with you gives a timeless surplus value to our company.”

Dr Michalis Papaeconomou, CEO, Agrology


“Exceptional people. Creative, kind, reliable, honest. But, most of all, ones who inspire you to leave everything in their hands.”

Miltos Titakis, The Cue


“You picked up exactly what was on our minds, and delivered what we actually needed but never realised before!”

Natassa Economou, AP Recycling


“Two Yellow Feet exceeded our expectations by far. I totally recommend them to any brand looking for a serious branding partner.”

Aggelos Ouzounis, Ouzounis Medical


“To be able to receive such kind of force, drive, and motivation, just by working with gifted and completely dedicated people, is hard to find nowadays. For me, working with Two Yellow Feet was really precious.”

Hara Xyntaraki, Xyntaraki Language School


“Thank you for doing the branding of my small company and, through your love and genius, taking me to another level!”

Katia Boustani, Global Breathing Awareness


“It was a blessing and truly a pleasure to connect with you. I found it super helpful to go through this experience which helped bring our values and brand to life!! I love your groundedness, your resourcefulness and look forward to an on going collaboration with you.”

Konstantina Kanaroglou, Leadership Coaching

Rebrand now, from chaos to clarity™

Work with us