If you speak Greek, you definitely don't want to miss our blog posts on branding and marketing communications.
Branding is the ongoing process of shaping people’s perception about your brand. It’s all the decisions you take and the actions you make to build its awareness and reputation.
So, what’s the perception you want to impress on your audience? Are to leaving it to chance?
Take control, now. Go for strategy.
A simple, yet powerful and ever-evolving, methodology. Tailor-made to your needs.
What’s your brand’s strategic message?
• Brand Analysis & Research
• Brand Vision, Mission, Values
• Brand Personality & Archetype
• Brand Value Proposition
• Brand Story
• Brand Architecture
• Brand Naming & Tagline
Michelangelo is claimed to have said that he didn’t sculpt his masterpiece, David; he merely chipped away the stone that didn’t look like David, whilst setting him free. That’s what our first phase is all about. Chipping away all of the clutter, to set your brand free. Because it all starts with the brand. It starts with what it’s really made of. The vision. The culture. The promise. The values. Who are you? What are you made of? What do you do? Why should anybody care? If you cannot provide a clear answer to these fundamental questions, then you are leaving money on the table, while setting your brand up for trouble.
To make sure this doesn’t happen, we help you find your strategic message, through our Brand Compass analysis:
Deep Brand Analysis - Through exercises & workshops, we explore with you the very essence and core; your vision, your mission, your values, the personality, and other major aspects of your brand. All of the good stuff that everybody’s talking about their significance, but no one tells you how to actually get to them.
Industry Mapping - First, we explore together your industry’s norms and conditions. Then, we research and validate these suppositions.
Competition Positioning Research - We search and record how your competitive brands stand within the market and what they are saying.
Target Audience Profile - We work closely together to formulate maps of your target audience profiles, in the most tangible way possible. So that you clearly know who you serve, and how.
Creative Copywriting - Brand name, tagline, and story, we shape the essence of your brand into words. Words that clearly express what it stands for. Needless to say that your brand’s name is your most important asset, the one thing that you will never change.
Deliverable - All the gold in the world is of no value, if it’s not within your reach. At the end of this process, we put together your Brand Compass, a printed manifesto of your whole brand essence. All the juicy findings are here ― your invaluable lighthouse from now on, for you, your people, and your marketing.
Move to step 2 →
What’s your brand’s visual identity?
• Brand Logo
• Brand Identity Suite
• Brand Stationery Set
• Environmental Branding
• Brand Colour Palette
• Brand Typography
• Brand Manual
Acknowledging the greatness of your brand is such a valuable start, but it’s not quite enough; if you don’t show it, they won’t know it. And, since more than 80% of the information our brain receives comes through our eyes, you understand how important your brand’s visuals are. As the matter of fact, they can make you or they can break you. Can you imagine having a logotype so indifferent and generic that it reminds of a dozens other logos from various industries? Sounds horrible, right? Yet, that’s what happens when you don’t get custom design care, along with profound expertise.
Well, this never happens with us.
Identity & Graphic Design - This is a process that we couldn’t even begin to tell you how much we enjoy. When we have such a clear understanding of your brand’s mission, philosophy, and target market, our creativity sparkles and amazing things happen. And we don’t leave any member of our team out of it; we all love brainstorming. Design and marketing, in accord.
Move to step 3 →
How do you tell your brand’s story?
• Copywriting & Storytelling
• Graphics & Collaterals
• Digital Branding & Social Media
• Photography & Videography
• Brand Coherence
Now, this is your chance to set yourself apart from your competitors. The moment of truth. The time for action and coherence. It’s your opportunity to build your story in a unique and truthful way, that your audience can understand, believe, and remember.
During this third and ongoing phase, we provide you with:
Website Creation - Your website is your 24/7 brand ambassador. It works for you nonstop, communicating your message and shaping your visitors’ opinion. To offer them an authentic perspective of your brand, we stretch well beyond just web design; we create your website holistically, telling your story in a way that resonates with them.
Copywriting & Content - We love words ― can you tell? There is a tremendous mystic power in them. And, although people may not actually read much, good quality content should always be there, and it should always express, support, and enhance your brand. So, we create it for you ― or we refresh your existing one.
Graphic Design - Of course, apart from your basic visual identity and website, your company needs and uses other pieces of marketing collateral as well, like brochures, catalogs, and packagings. We design (or redesign) everything you need, in accordance with your brand’s image we created. Seamlessly, beautifully, effortlessly.
Social Media Management & Campaigns - Rising awareness is such and important part of your brand’s checklist. On its way to success, it needs to connect with its audience, in the best way possible. We help you with that, making sure it actually does, consistently.
Photography & Video - Great material means brings value to your brand. You can’t make a great salad with bad vegetables, right? It needs to be fresh, genuine, well-made. Working with experienced team collaborators, we create the necessary digital assets for your brand to express itself.
Brand Coherence - We want to make sure that all of your brand’s visual assets are in accord with each other, because all together they shape your customers’ experience. This means that we gather and evaluate it all, formulating a plan for total strategic and aesthetic optimisation.
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Vicky Katsarka, St Luke's Private Hospital
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Dimitris Gourgouris, Olea Company
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Lefki Kokota, Happy Teapot
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Miltos Titakis, The Cue
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Natassa Economou, AP Recycling
“Two Yellow Feet exceeded our expectations by far. I totally recommend them to any brand looking for a serious branding partner.”
Aggelos Ouzounis, Ouzounis Medical
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Hara Xyntaraki, Xyntaraki Language School
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Katia Boustani, Global Breathing Awareness